True Storytelling Institute®

US Trademark

True Storytelling og de 7 principper er beskyttet af Amerikansk patentlov

Change-management metoden True Storytelling og de 7 principper er udviklet af den amerikanske professor David Boje og danske Lena Bruun og Jens Larsen i 2016. Metoden har siden været anvendt til kommercielt brug i rådgivning og udviklingsprojekter. True Storytelling Institute har særlige krav til brug af trademark.

7 True Storytelling Principles

1. Truth: You yourself must be true and prepare the energy and effort for a sustainable future

2. Make room: True storytelling makes spaces respecting the stories already there

3. Plot: You must create stories with a clear plot creating direction and help people prioritize

4. Timing: You must have timing

5. Help stories along: You must be able to help stories on their way and be open to experiment

6. Staging: You must consider staging including scenography and artifacts

7. Reflecting: You must reflect on the stories and how they create value

True Storytelling Institute®

US Trademark

True Storytelling og de 7 principper er beskyttet af Amerikansk patentlov

7 True Storytelling Principles

1. Truth: You yourself must be true and prepare the energy and effort for a sustainable future

2. Make room: True storytelling makes spaces respecting the stories already there

3. Plot: You must create stories with a clear plot creating direction and help people prioritize

4. Timing: You must have timing

5. Help stories along: You must be able to help stories on their way and be open to experiment

6. Staging: You must consider staging including scenography and artifacts

7. Reflecting: You must reflect on the stories and how they create value

Bliv True Storyteller

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